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Practical writing on building digital products, growing a business and getting better leads.
How to tell if your website is turning visitors into enquiries
Three simple checks that show where visitors drop off and what to fix first.
Google Ads or Meta Ads: where should your first campaign go?
A practical way to choose a starting channel based on how your customers buy.
Custom software or off-the-shelf: how to decide
The questions that point to buying a tool, building one, or doing a bit of both.
What to prepare before you brief a development team
A short checklist that saves weeks of back-and-forth at the start of a project.
A simple content plan for a business with no marketing team
How to publish useful content steadily, without a big team or budget.
How agencies can brief for better leads
Why specific requirements, such as industry, location and service, lead to better matches.
Why lead feedback matters more than lead volume
How a few lines of feedback improve the quality of every lead that follows.
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